
“Trust Me by Joseph Myers is an indispensable guide for anyone seeking to cultivate trust within teams. With his remarkable ability to translate cutting-edge brain science into actionable strategies, Myers presents a captivating and practical toolkit that has become my go-to resource.”
“ Joseph Myers takes on a deep dive into one of the most important topics of our time. Trust Me is thoughtful, well-researched and readable as it explores how trust and distrust operate in our lives, and how to build, strengthen, and maintain it in the relationships that matter to us. I highly recommend Trust Me... ”
Trust and distrust are not on the opposite ends of a single continuum.
Simply, we decide to trust and we feel distrust
Trust is the key component for all human connection. It’s how we stay in love and stay in a job. It’s how we drive a vehicle without panic, and how we develop innovative and ingenuous teams. It’s what gives us a sense of security and what promotes morality. Trust makes the world work.
Drawing on current breakthroughs in brain science and the social findings in the Search to Belong, Trust Me uncovers the vital fundamentals for building, repairing, and sustaining trusting relationships. Trust and distrust are not on the opposite ends of a single continuum. It is not necessarily true that the more we trust someone the less we distrust them…and vice versa. Trust and distrust are processed from different areas of the brain.
Simply, we decide to trust, and we feel distrust.
Connecting with others, brands, and products requires trust, and distrust. Trust Me explores the depths of how the mind processes trust and distrust and gives real-world insights and methods for increasing our ability to maintain both as healthy behaviors.
The need to repair trust systems is at an all-time high. Governments, companies, institutions, and religious organizations have the wind knocked out of them. The era of institutional trust is ending.
The vogue accountability and transparency structures are not long-term solutions. We don’t need more accountability or transparency or even more trust. We need trustworthiness and the key to developing it lies within the trust/distrust relationship.
Every human connection begins and ends with trust and distrust. Many of our assumptions about trust and distrust are archaic and inhibit our ability to intentionally develop them as healthy behaviors. But what if we implemented trust systems based on how the mind processes them? What happens when trust and distrust are seen as two separate but related matters?
Have you ever cautiously plopped in the back seat of an Uber right after checking profiles and ratings? There it is. Trust and distrust processed in different areas of the brain and coexisting at high levels at the same time. They work independently, speak different languages, and play very important roles as allies in building, repairing, and sustaining trust relationships.
Understanding that we decide to trust, and we feel distrust informs the practices and processes we use to nourish them in restorative ways. As our culture continues to change, we are asked to take trust leaps at speeds unlike at any other time. Accepting the differences between trust and distrust aids in our journey to live in a convenience, bot-driven culture and bring a harmony between technology and humanness.
Trust Me develops a simple framework so we can confidently cultivate trust relationships that protect, enhance, and stabilize our lives…together.
“I’ve been a part of and built teams for years – trust always comes up as the foundation of a strong team, and while everyone agrees with that, the actual steps to understand trust and distrust, measure, and continually build trust throughout the duration of the time together eludes even the highest performing teams – until now.”
“We decide to trust and we feel distrust”
PODCASTS:
TABLE OF CONTENTS
Chpt 0 - Trust Me: This is Going to Help
How the Brain Processes Trust and Distrust
Chpt 1 - Trust Me: It's Not Just In Your Head
What’s going on? No one Trusts any longer
Chpt 2 - Trust Me: It's a Dogfight
The personalities of Distrust
Chpt 3 - Trust Me: Size Matters
Measuring Trust is Complex and Essential
Chpt 4 - Trust Me: It's All About Momentum
Trust Development through the Trust Flywheel
Chpt 5 - Trust Me: I Let You Down
Dealing with Broken Trust
Chpt 6 - Trust Me: It's You
Developing Self-Trust
Chpt 7 - Trust Me: We're In This Together
Building a Culture of Trust
“Trust is the essential base layer for all relationships, whether in the workplace or beyond. Trust Me is an essential, practical guide for understanding the nature of trust (and distrust), and, more importantly, how to build deep, trustworthy connections with others and yourself.”
Joseph Myers
Do you ever feel like you’re missing opportunities that are hidden right in front of you? I provoke re-imagination to capture concealed and overlooked opportunities, reframe communication, and dig for clarity so that you and your business are compelled into the future.
• 25+years consulting, writing, speaking, and researching
• 3 best-selling resources
• Hundreds of the largest and fastest-growing organizations consulted

Joseph R. Myers is an entrepreneur, speaker, writer, and owner of josephrmyers.com, a consulting firm that assists organizations and individuals promote and develop healthy community and trust relationships. Author of best-selling books The Search to Belong and Organic Community, Myers is also Director of Marketing, Media and Communications at a film studio in Vancouver, BC.
Myers works with some of North America’s leading and most innovative organizations and faith-based businesses to strategize and re-imagine how to develop trusting, successful communities that result in a strong top- and bottom-line growth.
Strategic Planning and Visioneering
Creative, Compelling, and Clear Messaging
Dynamic Motivational Speaker
Team Blueprint and Development
Ideation/Innovation/Entrepreneur
Effective Change Management
Close Executive & Community Relations
Strong Relational Work Ethic
Organizational Leadership
Narratology Expert
“Myers’ work has been shaping my thinking and work for decades, and the insights of Trust Me have already seeped into my coaching work, my speaking engagements, even conversations with my spouse. It’s not an exaggeration to write that I am discovering implications of these truths in every aspect of my life. Sure, educators will benefit from this work; but that’s mostly because they are human beings—and all humans, at least those who want to grow in self-knowledge and proactive trust-building, will benefit from these ideas.”
“Joseph Myers has a knack for turning a subject inside out like a sock, and then knocking our socks off with his original takes, aired-out perspectives and brilliant brainstorms. Trust Me takes arguably the #1 issue of our time, trust, and revolutionizes how we look at it and live by it.”
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Sample chapter-Trust Me: Discovering Trust in a Culture of distrust
